Gill Merrill
Commercial & Legal Strategist | Author | Behavioural Decision Expert
Bridging business, law, and human behaviour to deliver strategic impact.
With over 20 years in senior international commercial leadership and formal legal training, I advise organisations on M&A, commercial contracts, regulatory compliance, and strategic decision-making.
Author of Biology Bias: The Real Reasons Behind Our Decisions (Business Expert Press, New York), integrating cognitive and biological insights into business and legal strategy.
About
Gill Merrill
Senior Commercial & Legal Professional | Author |
Behavioural StrategistI combine over 20 years of senior leadership experience in multinational organisations with formal legal training and applied behavioural research. My career spans marketing, M&A, cross-border expansion, and corporate strategy, with extensive collaboration with legal, finance, and executive teams.I am the author of Biology Bias: The Real Reasons Behind Our Decisions (Business Expert Press, New York), which explores how cognitive and biological biases shape decisions in markets, organisations, and leadership. This work directly informs my approach to legal risk, contract negotiation, regulatory compliance, and strategic advisory.I have also taught and conducted applied research on decision-making, organisational behaviour, and regulation, translating complex theory into actionable guidance for executives and legal teams.Core Skills:
• Commercial & corporate legal strategy (GDL/PGDL)
• M&A advisory & post-merger integration
• Regulatory compliance & consumer protection
• Commercial contracts, IP & licensing
• Behavioural decision-making & risk analysis
• Board & executive advisory
Services / Advisory
Legal, Commercial & Behavioural Advisory
I help organisations navigate complex intersections of law, business, and human behaviour:Key Areas:
• Commercial Contracts & Negotiation – Aligning legal frameworks with strategic business objectives.
• M&A & Transaction Support – Commercial due diligence, post-merger integration, and risk assessment.
• Regulatory & Compliance Strategy – Behaviourally-informed frameworks for compliance and governance.
• Decision-Making Insight – Applying cognitive and biological principles to board, executive, and policy decisions.
• Training & Workshops – Tailored sessions on law, strategy, and behavioural insight for executives and teams.
My Latest Publication
Biology Bias: The Real Reasons Behind Our Decisions
Author of Biology Bias (Business Expert Press, New York), a multidisciplinary exploration of how biological and cognitive biases shape decision-making in markets, organisations, and leadership. This work is applied across:• Corporate strategy & governance
• Legal & regulatory compliance
• M&A and commercial decision-making
• Behaviourally-informed risk management
Education & Training
contact
Contact me for collaboration, speaking engagement, or advisory opportunities.
©2021-2026 by Gill Merrill. All rights reserved.