Reshaping brands

Fostering organizational strategy, growth and innovation.

WHAT I DO

About

drs. Gill Merrill

Drs. Gill Merrill is a Professor of marketing and business strategy, researcher, author, documentarian and keynote speaker. She enables organizations to create an inclusive, motivating, and creative workplace. She's a Marketer with over two decades of experience in B2B and B2C Marketing gained across Europe, and North and South America at the senior level. She teaches Business Strategy and Innovation Management (MSc) and Digital Transformation (BSc). Her P.h.D. thesis investigates human decision-making and biases which informs theories she's developed to positively impact organizations.

WORK

Workshops

3D Start-up
Idea Lab™

Workshops where participants are prepared to discover problems they're passionate about and how to validate the most viable start-up opportunities.Suitable for: Universities, Business Incubators and Accelerator Programmes.

OTHER WORKSHOPS

Workshops

3D Business Model Canvas™

In this workshop participants will use a 3D hands-on and creative approach to develop the best competitive advantage for their new ventures or for your organisation.Suitable for: Universities, Accelerators, Incubators, SMEs and large organisations.

OTHER WORKSHOPS

Workshops

Bricks & Bias Workshop™

The Bricks & Bias DEI (diversity, equity, and inclusion) Workshop™ uses a role-play approach to identify sources of biases and develops practical behaviours and systems that enable diverse, cohesive and high-performing teams.Suitable for HR teams in medium and large organisations.

DECISION-MAKER™ GAME

Latest Publications

Biology Bias

In my latest book, Biology Bias, The Real Reasons Behind Our Decisions, readers will gain valuable insights into the hidden impulses that shape their decisions and learn how to apply this expertise to improve marketing and business strategies.
It’s a must-read for marketing practitioners looking to enhance their knowledge of consumer behavior; business leaders seeking a 360° perspective on human behavior to create more effective organizations, and educators and students interested in cutting-edge research in marketing and psychology.